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At the beginning of the twentieth century, the custom tee shirt quickly became an American favorite. Now, a century later, at the beginning of the twenty-first century, the T-Shirt remains as popular as ever.

The American T-Shirt began during WWI when American troops noticed European soldiers wearing a comfortable and lightweight cotton undershirt during the hot and humid European summer days. Compared to the wool uniforms that the American soldiers wore, these undershirts were cooler and more comfortable and they quickly caught on with the Americans. Due to their simple design, these shirts became known in the USA as "T" shirts or, as we know them now, "T-Shirts".

By the 1920's, "T-Shirt" had become an official word in the American English language with it's inclusion in Merriam-Webster's Dictionary. By W.W. II, both the Navy and the Army had included the T-Shirt as standard issue underwear.

Initially pegged as an undergarment, the custom tee shirt soon came in to it's own on the big screen. John Wayne, Marlon Brando and James Dean all shocked Americans by wearing their underwear on national TV. In 1951, Marlon Brando shocked Americans in his film "A Streetcar Named Desire" when his T-Shirt was ripped off of his body revealing his naked chest.

 

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